EMERGENCE/IMPORTANCE OF COMMUNICATION AS A KEY CONCEPT IN THE CORPORATE AND GLOBAL WORLD

EMERGENCE/IMPORTANCE OF COMMUNICATION AS A KEY CONCEPT IN THE CORPORATE AND GLOBAL WORLD

Business has become highly complex and competitive in the 21^st century. For survival, one needs specialists in every field and especially in the field of communication.

Speed and efficiency have become the hallmark of communication in the corporate and global world. Communicative devices have to fault-free and state-of-the art, while their users have to be trained and updated according to emerging trends. In fact while recruiting employees, Human Resource Managers look primarily at their communicative ability alongside their technical skill.

Regular training and exposure to communicative devices enable employees to upgrade their talent for communication. In the corporate environment, the good communicator immediately creates an impact whereas the unskilled communicator is sidelined despite higher education or high technical competence. Promotion and career advancement are often linked also with excellence in communication.

Communication does not only mean speaking or writing, but also the use of appropriate technical and other devices. The good business manager knows the technique of how to balance a combination of these methods and devices according to their applicability. If does not, he hires consultants or outsources.

To create a mark on the global corporate world, the business person must have excellent knowledge of communication devices and their application. Some of these devices are traditional, as in letters, reports, memos, agreements, proposals and blueprints. However, most of even the traditional devices are technology enabled: the computer and the word processor have replaced traditional forms of writing and typing. Even formats for bio-data, agreements, letters and software for drafts and blueprints are available; the business person has only to learn to use the technology for improving his skills. There are other technological devices that play a supportive role to traditional methods, like fax, e-mail, telephone and its cellular, video, satellite and other versions, search engines like Google among others. The enthusiastic business manager uses a balance of these devices and continually upgrades his knowledge.

(Source: ‘Business Communication’, Reliable Publications, Mumbai, 2013)