NEED OF COMMUNICATION

NEED OF COMMUNICATION

Communication is a human process that binds people globally. Individuals do not like to live in isolation. They try to communicate their emotions, feelings and information. Communication is a part and parcel of human life. Hence, we need to communicate by this or that purpose.

Need of communication can be studied as below:

1) To Give Information: One of the basic needs of communication is to provide or give information to others. A businessman provides information about various developments within the organization. He provides information about the culture, rules and regulations of organization.

2) To Express Emotions: Communication is needed to express our emotions and feelings like courage or fear, joy or sorrow, satisfaction or disappointment.

3) To Seek Information: Communication is also needed to seek information from others. If a person wants to know something or some information, he needs to ask others for that and for this, he needs to communicate with others.

4) To Persuade: Communication is also needed to persuade or convince others. Persuasion is an act of changing one’s attitudes, thoughts and feelings. In business world, we cannot force the employees to do something. So it is better to persuade them by telling them the benefits.

5) Image Building: A company or business cannot survive without building image in the society. It is through proper, effective and successful communication that accompany or business builds goodwill and positive image in the society. Communication activities such as advertising, sponsoring public events can help a company project their image to the public.

6) Effective Planning and Management: Communication helps a lot in the planning and management of a company. Company carries out various activities. Communication is an important and effective tool in the management and co-ordination of these activities to achieve common goal.

7) Staying in Touch with Others: A company for its growth and expansion must communicate regularly with business associates such as customers, agencies, market world, experts, etc. For this, one needs to communicate both orally and in writing depending on the need and the occasion.