‘YOU ATTITUDE’ IN COMMUNICATION

What is ‘You Attitude’?

You attitude is an important aspect of business communication. In business, friendly relationships should be maintained. Understanding the other person, his opinions and mental attitude is significant to make the communicative have the quality of you attitude. You attitude does not mean using the word ‘you’ instead of ‘we’ or ‘I’. It means writing a business letter with a positive attitude towards the receiver of the letter. The writer should consider receiver’s point of view. He should visualise the reader. He should visualise possible reactions of the reader to the letter. Visualising the reader’s reactions to the letter is the most important aspect of ‘You Attitude’ factor in business communication. The writer should imagine as to how the reader would react to this letter. Thus, ‘You Attitude’ is a style of writing that places the writer in the reader’s position, allowing a clear view of the situation from the reader’s standpoint.

Examples of ‘You Attitude’

*You will get 25% discount.

*You will have the opportunity to share your experience.

*We will be happy to receive your early reply.

*You will also get mobile banking and net banking facility.

*You can be reassured that our products are reliable.

Importance of ‘You Attitude’

#The letter with you attitude helps to capture attention of the receiver and brings a favourable reply.

#You attitude helps to create friendly atmosphere and establishes mutual trust.

#You attitude motivates the reader and can bring favourable outcome even in a bad news situation.

#You attitude helps to accomplish the purpose of writing the letter.

#You attitude improves the goodwill of the company and creates good image of the company in the market.