Tuesday 26 September 2017

‘YOU ATTITUDE’ IN COMMUNICATION


What is ‘You Attitude’?
You attitude is an important aspect of business communication. In business, friendly relationships should be maintained. Understanding the other person, his opinions and mental attitude is significant to make the communicative have the quality of you attitude. You attitude does not mean using the word ‘you’ instead of ‘we’ or ‘I’. It means writing a business letter with a positive attitude towards the receiver of the letter. The writer should consider receiver’s point of view. He should visualise the reader. He should visualise possible reactions of the reader to the letter. Visualising the reader’s reactions to the letter is the most important aspect of ‘You Attitude’ factor in business communication. The writer should imagine as to how the reader would react to this letter. Thus, ‘You Attitude’ is a style of writing that places the writer in the reader’s position, allowing a clear view of the situation from the reader’s standpoint.

Examples of ‘You Attitude’
*You will get 25% discount.
*You will have the opportunity to share your experience.
*We will be happy to receive your early reply.
*You will also get mobile banking and net banking facility.
*You can be reassured that our products are reliable.

Importance of ‘You Attitude’
#The letter with you attitude helps to capture attention of the receiver and brings a favourable reply.
#You attitude helps to create friendly atmosphere and establishes mutual trust.
#You attitude motivates the reader and can bring favourable outcome even in a bad news situation.
#You attitude helps to accomplish the purpose of writing the letter.
#You attitude improves the goodwill of the company and creates good image of the company in the market.


7 C’S OF CORRESPONDENCE OR LETTER WRITING


1)Completeness- The letter should be complete by all means. It should be complete in terms of content and structure. It should contain all the relevant and required details depending on the subject of the letter. Structurally, a letter is said to be complete when all the obligatory parts and optional parts(as per need) of the letter are present.

2)Conciseness- The letter should be concise. Every word should have its own value. Maximum information should be conveyed in minimum words. There should not be anything extra or irrelevant. Long and ambiguous expressions, repetitive words and long phrases should be avoided. One word substitution should be used.

3)Consideration- Consideration involves stepping into the shoes of others. The writer should consider the receiver’s viewpoint, mind-set, etc. For this the writer should adopt ‘you attitude’. You attitude does not mean using the word ‘you’ instead of ‘we’ or ‘I’. It means that the receiver must be made to feel important which can be achieved by using ‘you attitude’. For example- instead of writing- Our bank also gives mobile banking and net banking facility to customers. The writer may write- You will also get mobile banking and net banking facility.

4)Clarity- The content of the letter must be clear and understood by the receiver in the first reading. The ideas expressed must be logically connected. The language should be simple. Long and ambiguous expressions, repetitive words and long phrases should be avoided. Jargon should not be used. Technical terms should be used when absolutely necessary.

5)Concreteness- Concreteness means specific and clear. Writer should use specific facts and figures. There should not be any ambiguity in sentences or words. Ex- ‘The College won many medals’. This sentence is not specific and unclear for the receiver. So writer must be specific, eg.- ‘The College won 3 gold, 5 silver and 8 bronze medals’.

6)Courtesy- Courtesy is a matter of treating the reader with respect. Every letter should be courteously worded. Polite and convincing words bring positive response from the reader or receiver. Certain polite words, such as ‘I request you’, ‘Please consider it’. ‘It would be very nice of you’, ‘Thank you’, ‘Please take a little trouble’, etc. should be used. Though you are writing a letter to collect dues from your debtor, don’t write, ‘It is unfair on your part to delay payment’, but use courteous words ‘Please don’t delay the payment’ or ‘It would be very nice of you to pay the amount due as soon as possible’.

7)Correctness- The letter should be correct in all respects- correct layout, content language, tone and style. Incorrect letter creates a poor impression about the sender. If the content is not correct, the receiver will be confused. The correct language means correct sentence construction, correct spelling and punctuation, correct vocabulary, sincere tone and appropriate style help the receiver to understand the letter properly.

PRINCIPLES OF EFFECTIVE LETTER WRITING


Letter is the first impression of any organisation. Hence, enough care should be taking while drafting the letter. To write a letter effectively following guidelines should be followed.

1)Planning of the Letter- A business letter should be planned properly. The writer should know what to say, how to say, to whom, when and why. Before writing a letter, the writer should collect the required information. He should know the format of letter he needs to use. He should know the exact purpose of the letter.

2)Completeness- The letter should be complete by all means. It should be complete in terms of content and structure. It should contain all the relevant and required details depending on the subject of the letter. Structurally, a letter is said to be complete when all the obligatory parts and optional parts(as per need) of the letter are present.

3)Conciseness- The letter should be concise. Every word should have its own value. Maximum information should be conveyed in minimum words. There should not be anything extra or irrelevant. Long and ambiguous expressions, repetitive words and long phrases should be avoided. One word substitution should be used.

4)Consideration- Consideration involves stepping into the shoes of others. The writer should consider the receiver’s viewpoint, mind-set, etc. For this the writer should adopt ‘you attitude’. You attitude does not mean using the word ‘you’ instead of ‘we’ or ‘I’. It means that the receiver must be made to feel important which can be achieved by using ‘you attitude’. For example- instead of writing- Our bank also gives mobile banking and net banking facility to customers. The writer may write- You will also get mobile banking and net banking facility.

5)Clarity- The content of the letter must be clear and understood by the receiver in the first reading. The ideas expressed must be logically connected. The language should be simple. Long and ambiguous expressions, repetitive words and long phrases should be avoided. Jargon should not be used. Technical terms should be used when absolutely necessary.

6)Concreteness- Concreteness means specific and clear. Writer should use specific facts and figures. There should not be any ambiguity in sentences or words. Ex- ‘The College won many medals’. This sentence is not specific and unclear for the receiver. So writer must be specific, eg.- ‘The College won 3 gold, 5 silver and 8 bronze medals’.

7)Courtesy- Courtesy is a matter of treating the reader with respect. Every letter should be courteously worded. Polite and convincing words bring positive response from the reader or receiver. Certain polite words, such as ‘I request you’, ‘Please consider it’. ‘It would be very nice of you’, ‘Thank you’, ‘Please take a little trouble’, etc. should be used. Though you are writing a letter to collect dues from your debtor, don’t write, ‘It is unfair on your part to delay payment’, but use courteous words ‘Please don’t delay the payment’ or ‘It would be very nice of you to pay the amount due as soon as possible’.

8)Correctness- The letter should be correct in all respects- correct layout, content language, tone and style. Incorrect letter creates a poor impression about the sender. If the content is not correct, the receiver will be confused. The correct language means correct sentence construction, correct spelling and punctuation, correct vocabulary, sincere tone and appropriate style help the receiver to understand the letter properly.

9)Language- The language used in business letter should be formal or professional. Avoid making negative expressions as far as possible. Ex- The shop is not open on Sunday. Instead say- The shop is open on all days except Sunday. Avoid wordiness. Be precise. Remember everybody is as busy as you are and would welcome letters that are direct and to the point. Ex- instead of- ‘Please see that an inquiry is conducted to determine the reason’, write- ‘Please find out the reason’. Avoid passive voice as far as possible as it is rather longer expression. Ex- instead of ‘The goods will be despatched by us’, write- ‘We will despatch the goods’.

10)Drafting and Editing- Make a first draft keeping in mind the principles of writing. Check that every paragraph contains one main idea. The paragraphs are logically connected and the sentences within a paragraph are also having a logical connection. Check language, grammar, spelling and punctuation. Prepare the next draft and check it again and finalise the draft to despatch.

FORMATS/ STRUCTURES/ LAYOUTS OF LETTER


1 Block Format
123 Winner's Road
New Employee Town, PA 12345

March 16, 2017

Ernie English
1234 Writing Lab Lane
Write City, IN 12345

Dear Mr. English:

The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.

Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.

Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader's time.

Sincerely,

Lucy Letter



2 Modified Block Format

                                                                                 March 16, 2017
Ernie English
1234 Writing Lab Lane
Write City, IN 12345

Dear Mr. English:

The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.

Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.

Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader's time.
                                                                                   Sincerely,
                                                               Lucy Letter

3 Semi-Block Format
123 Winner's Road
New Employee Town, PA 12345
                                                                                 March 16, 2017
Ernie English
1234 Writing Lab Lane
Write City, IN 12345
Dear Mr. English,
         The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.
          Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.
          Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader's time.
                                                                                    Sincerely,
                                                          Lucy Letter



4 The Hanging Paragraph Format
(Tab to center, begin typing) 123 Winner's Road
                         New Employee Town, PA 12345
                                                                                      March 16, 2017
Ernie English
1234 Writing Lab Lane
Write City, IN 12345

Dear Mr. English:
The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.
Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.
Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader's time.
Sincerely,                                                                       Lucy Letter

5 NOMA Format (The National Office of Management Association of America)
123 Winner's Road
New Employee Town, PA 12345

March 16, 2017

Ernie English
1234 Writing Lab Lane
Write City, IN 12345

The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.
Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.
Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader's time.

Lucy Letter



PARTS OF A BUSINESS LETTER


Business letters are generally written in a typical manner. Information is located at fixed places in the letter. The parts of a business letter can be divided into two parts- The Obligatory/Compulsory/Basic Parts and the Optional Parts. Any formal letter is incomplete without the obligatory parts. The optional parts are included in a letter depending on the relevance and contents of the letter.

The Obligatory/Compulsory/Basic Parts:
1)Letter Head/ Head Address/ Sender’s Address- Letter head contains the name and postal address of the organisation, e-mail, web-site, telephone number, fax number, logo of the business. It is centrally positioned and printed at the top of the page.
If plain paper is used, sender’s address will form the heading. It will contain full address with pin code of the sender. It is written at the right hand corner (as in semi-block form).

2)Dateline- The date is written in the right hand corner below the letter head or sender’s address (as in semi-block from). The date line has the day, month and year. The date line is necessary for future reference and legal validity, also for filing and sorting the letters.  Date is written in various ways: American way- August 30, 2017 OR August 30th, 2017; British way- 30 August 2017 OR 30th August 2017; Indian way- 30.08.2017 OR 30-08-2017 OR 30/08/2017. Indian way of date should not be used as it may create confusion about day and month.

3)Inside Address/ Receiver’s Address- The inside address is written on the left hand side in all forms. Inside address includes the name, designation and full postal address of the person or the company to whom the letter is to be sent. The prefix ‘To’ is not used as the placement of the inside address itself indicates that it is the receiver’s address. Lines of the inside address should not go beyond the middle of the page.

4)Salutation- Salutation is the greeting or address to the receiver. It is placed below the inside address or attention line (if there). The nature of the salutation is determined by the inter-personal relationship of the sender and the receiver and it ranges from very formal to informal. Very formal- Sir/Madam, Formal- Dear Sir/Dear Madam/Gentlemen/Dear Mr Patil/Dear Ms Patil/Dear Customer, Informal- Dear Raj/Dear Rani. Respected Sir/Respected Madam is hardly used in correspondence today.

5)Body of the Letter- The most important part of the letter is the body of the letter or the contents. The idea must be clear, language simple, facts and figures correct, the tone courteous and contents logically arranged. The message should make the right impact on the receiver so that the expected response is got. It has generally three paragraphs- i)Introductory/Opening para introduces the topic or refer to the previous correspondence, ii)Middle/Main para consists of the subject matter or main message of the letter, and iii)Concluding/Closing para ends the letter by talking about action expected or future contacts etc.

6)Complimentary Close/ Subscription- Complimentary close or subscription is a polite way to end or say good bye. It is located at the left hand corner below the body of the letter in full block form and at the right hand corner in all other forms. The salutation and complimentary close should match.
Salutation
Complimentary Close
Sir/Madam, Dear Sir/Dear Madam, Gentlemen, , Dear Customer, Respected Sir/Respected Madam
Yours faithfully/ Yours truly
Dear Mr Patil/Dear Ms  Patil, Dear Raj/Dear Rani
Yours sincerely/ Yours cordially

7)Signature- Signature comes just below the complimentary close. A letter without signature has no legal value. So, every letter must have the signature of the sender, full name and designation. However, in electronically generated letters signature are not required or an electronic or a digital signature is used.
In business letters three types of signature blocks are used:
I)Simple Signature Block: This block is the most commonly used for routine letters.
a) Sd/-_____________
    Mr Mukesh P. Patil
    NSS PO
    Pragati College
This is used when the letter is written in the first person, using the pronoun ‘I’.
b) Pragati College
    Sd/-____________
    Mr Mukesh P. Patil
    NSS PO
II)Per-Pro or PP (Per Procurationem) Signature Block: If a person is signing on behalf of the firm as he/she is holding special power or power of attorney; per pro or pp (per procurationem) which means on behalf of is used.
Ex-
  pp/ per pro Pragati College
  Sd/-____________
  Mr Mukesh P. Patil
  NSS PO       
III)For (Proxy) Signature Block: This is a temporary arrangement for routine letters. A person, if signs in the absence of a senior authority on his behalf, then ‘for’ is used before the designation or the name of the company.
Ex-
   For the Principal/ Pragati College
  Sd/-____________
  Mr Mukesh P. Patil
  NSS PO



The Optional Parts:
1)Reference Number- Reference indicates letter number and the department from where the letter is being sent and the year. It helps in future reference. The details vary from company to company. It is written on the left hand corner after the heading. Ex. ‘PCD/290/17-18’ (PCD- Pragati College Dombivli, 290- Letter Number, and 17-18- Academic year 2017-2018).

2)Confidential/Personal(Private) Notation- When the contents of the letter are confidential and meant only for the person to whom the letter is addressed, this special notation is either written on the envelope or just below the reference number and above the inside address. It is always written in capital letters with underline. If the content of letter is about business, the notation CONFIDENTIAL is written. If the content of the letter is not about business, but personal, the notation PRIVATE or PERSONAL is written. Some envelopes or letters carry the notation PRIVATE AND CONFIDENTIAL which is wrong.

3)Attention Line- Attention line is used when the letter is addressed to a firm under a general salutation- Dear Sir. If the letter writer wishes to draw a particular individual’s attention to it, he writes the attention line. It is written in the centre of the page below the inside address and above the subject line in all forms except the full block form. The word ‘Attention’ or the phrase ‘Attention of’ is followed by a : (colon). It is followed by the name of the individual. Ex- Attention: Mr Sharad Parab or Attention of: Mr Sharad Parab
The letter reaches the concerned person and does not get misplaced. In case the named person is absent, a delay results as no one else looks into the letter.

4)Subject/ Caption Line-  Subject line helps to sort out the letters and the receiver may come to know the purpose of the letter. It is written above or below the salutation. It may or may not have the word ‘Subject’ or ‘Sub’ before it. If there is not the word ‘Subject’, better to underline the subject line or highlight it by printing it in bold.

5)Reference Line- Reference line is written below the subject line. It refers to previous correspondence or any written document. In application letter it is written in response to the advertisement/reference.

6)Enclosure- Any document if sent with the letter has to be mentioned under the title enclosure which is written as ‘Encl.:’. It is better to mention the documents accompanying the letter rather than just the numbers. Enclosure is written below the signature block in the left side.

7)Post Script (P. S.)-  Post script is located at the end of the letter. Post script begins with the prefix P. S. or N. B. (Nota Bene- Note Carefully or Please Note) and then the matter follows. Post script is written when the sender forgets something. However, today it is considered bad manners and shows carelessness on the part of the sender.
However, Sales Letters and Collection Letters may have this notation for attention or as a reminder. Ex- Sales Letter may have--- P. S. Remember 25% available only till 15th September 2017. Collection Letter may have--- P. S. If the cheque has already been sent, kindly ignore this letter.

8)Copy Notation- Copy notation is located just below the enclosure. There are three variations in this notation:
I) C.C. Notation/ Carbon Copy Notation which indicates that carbon copies of the letter have been sent to several people whose names and addresses are listed alongside the notation. A similar notation P. C./ Photo Copy is used when photocopied matter is sent.
II) Copy to notation is used when, instead of carbon copy, fresh copy of the letter is sent to others.
III) B. C./ Blind(Blank) Copy is used when, without informing the original receiver of the letter, a fresh copy is sent to other party. The B. C. notation appears on the office copy for record but not on the original letter.

9)Identification Line- When the letter is dictated by one person and typed by another, then this notation is used. Their initials are typed in the end of the letter in the left margin (at the bottom of the page). The writer/dictator’s initials first in capital letters and then the typist’s initials in small letters and they are separated by a stroke (/) or a colon (:). Ex- MP/bb or MP:bb. If the third person checks the letter, then his initials are placed in the middle. Ex- MP/pg/bb or MP:pg:bb. It is important to pinpoint responsibility for the letter sent in corporate houses in case of future investigation or legal matters.



CORPORATE SOCIAL RESPONSIBILITY (CSR)


Corporate Social Responsibility is the commitment of the company to contribute to the sustained economic development by working with employees, their families, the local community, and the entire society in order to improve life quality. CSR is a concept whereby companies decide voluntarily to contribute to a better society and a clearer environment. It is the ethical behaviour of a company towards society. Today the focus of business organisation has changed from economic aspects to social aspects. Business organisation is viewed as an institution that helps to solve a broad range of social problems like poverty, crime, pollution etc. They are expected to raise the level of education, create job opportunities, and uplift the minority and weaker sections of society.
Internal Aspects of CSR:
# Companies take interest in employee’s welfare by providing medical care, extended sick leaves, assistant for dependents, etc.
# Companies create helpful working conditions by enhancing the working surrounding, creating social and sports clubs, taking steps for workers’ safety, etc.
# Companies take steps in designing jobs to the increased satisfaction of workers rather than for economic efficiency.
External Aspects of CSR:
# Companies take responsibility for green issues by attempting to reduce pollution.
# Companies take steps towards energy conservation.
# Companies give force to those products which will not endanger the environment.
# Companies take conscious decision to maintain ethical advertising standards and refusing to sell in markets where bad effect of the product may be expected.
# Companies select suppliers who work on fair terms of trade.
# Companies generate employment.
# Companies involve in community activity by sponsoring local events and supporting local good works.

Importance or Advantages of CSR
1)Employees are Satisfied- Employees want to feel proud of the organisation they work for. An employee with a positive attitude towards the company is less likely to look for a job elsewhere. It is also likely that a company will receive more job applications because people want to work for it. More choice means a better workforce.
2)Customers are Satisfied- Research shows that a strong record of corporate social responsibility enhances customers’ attitude towards the company. If a customer likes the company, he will purchase more products or services and will be less willing to change to another brand.
3)Positive Public Relations are Developed- Corporate social responsibility provides the opportunity to share positive stories online and through traditional media. Companies no longer have to waste money on expensive advertising campaigns. Instead they generate free publicity and benefit from worth of mouth marketing.
4)More Business Opportunities are Created- Corporate social responsibility programme needs an open, outside oriented approach. The business should be in a constant dialogue with customers, suppliers and other parties that affect the organisation. Due to constant interaction with other parties, the company will be the first to know about new business opportunities.
5)Long Term Future for the Business- Corporate social responsibility is not something for the short term. It is all about achieving long term results and business continuity. Large companies refer to shaping a more sustainable society. CSR is about managing these relationships to produce an overall positive impact on society, while making money.


PERSONAL INTEGRITY AT THE WORKPLACE


At the workplace our loyalty is to both our employer as well as to society. We should not work against the interests of the organisation nor harm the prospects of co-workers. Integrity involves moral judgment and character, honesty and leadership values. Persons who show integrity at the workplace not only understand right from wrong but they practice it in all they do. This is advantageous in a business environment where reliable actions set the foundation for successful business relationships.

Characteristics of Integrity at the Workplace:

1)Behave Honestly- Your behaviour should display your honesty. Your behaviour should be ethical in the interactions. You are the model for your followers and co-workers. You should be clear about ethical standards. Your integrity will help you to challenge any system that will encourage dishonesty or reward unethical behaviour.

2)Accept Responsibility for the Mistakes- Being human being committing mistake is natural. Accept the responsibility for the mistake if any. By doing so, you project a positive quality that you take responsibility for your work. Openly discussing problems that have arisen in a project that you are handling will enable you to learn new and better ways of tackling the issue from experienced peers and superiors.

3)Choose Your Words Carefully- Good communication skills include not just being able to convey what you have to say but it also refers to the ability to filter harmless office conversations from hateful gossip. Words are a powerful unit that can make or break work relationships. What you choose to say reflects a lot about the person that you are.

4)Set the Model of Fairness- If you have people working under you, give credit to them whenever is necessary. Be fair in distributing and assessing work. Be open-minded to the views of your team members. Leaders who set the model of fairness are always appreciated.

COMPUTER ETHICS


‘Computer ethics’ is a term used to refer to ethical cases related to computers and computer networks. It also refers to good practices adhered to by computer professionals.

The Ten Commandments of computer ethics have been defined by the Computer Ethics Institute as below-

1] You should not use a computer to harm other people.

2] You should not interfere with other people’s computer work.

3] You should not snoop around in other people’s files.

4] You should not use a computer to steal.

5] You should not use a computer to bear false witness.

6] You should not use or copy software for which you have not paid.

7] You should not use other people’s computer resources without authorisation.

8] You should not use other people’s intellectual output.

9] You should think about the social consequences of the programme you write.

10] You should use a computer in ways that show consideration and respect.

Sunday 24 September 2017

BUSINESS ETHICS AND MEDIA



Media include several branches. Some of the most relevant branches that need to practice business ethics are journalism, entertainment media and social media.

Business Ethics and Journalistic Media
Business ethics in journalistic media include principles of ethics and of good practice as applicable to the particular challenges faced by journalists. Respect for truth and the public’s rights to information are dominant principles for all journalists.
All journalists engaged in gathering, transmitting, disseminating and commenting on news and information should observe the following code of ethics:
1] Journalists should report and interpret the news with honesty by revealing all necessary facts.
2] Journalists should not unnecessarily emphasise on gender, race, sexual preference, religious belief, marital status or physical or mental disability.
3] Journalists’ professional duties should not be influenced with their personal interests.
4] Journalists should not let their professional duties to be affected by any consideration, gift or advantage offered.
5] Journalists should use fair and honest means to obtain news, pictures, films, tapes and documents.
6] Journalists should respect private sorrows and personal privacy.
7] Journalists should do their best to correct any published or broadcast information found to be harmfully incorrect.

Business Ethics and Advertising
Advertising plays a very important role in marketing goods and services. In a competitive world sellers use a variety of methods to catch the attention of consumers. This often leads to malpractice. Companies often engage in subtle forms of deception or make exaggerated claims about their products.

Instead of providing information, advertisements mislead and even falsify in order to claim brand supremacy. At the same time use of women’s bodies, sex and nudity, exploiting social prejudices regarding skin colour and complexion are widely used to drive sales. Companies often compare competitors’ products and depict them in a negative light. (Ex- Patanjali Products).

Business Ethics and the Entertainment Media
Business ethics in entertainment media include the standards and rules that entertainment media should follow while performing their role. Ethical guidelines and legislation in this field are common and several media, e.g. film, are subject to ratings systems and supervision by agencies. The entertainment media should not show violence and sex, and the use of strong language. An increasingly common marketing tactic is the placement of products in entertainment media. The producers of such media may be paid high sums to show branded products.

Business Ethics and Social Media
Social media is a term used to describe social interaction through technology based tools. Social media includes internet forum, networking sites such as Facebook, Twitter, Hike, Whatsapp, Blogs, etc. Today, almost all businesses are using social media to promote their products and services. The companies can reach wide range of customers and make them aware about their products or services. But, while using social media, the companies should follow some business ethics such as-
1] Let employees know that their use of social media may impact the company, their duties to the company, or their business responsibilities.
2] Set policies that identify the value of social media to the company and employees’ personal lives and that allow its use to forward the organisational goals.
3] Be clear about what is not allowed, what is restricted and what is permitted.
4] Do not communicate company confidential or non-public information through social media.
5] When the company depends on social media for its own requirements, set and communicate policies on its use by employees and external parties.

MODERN METHOD OF CONFERENCE: WEBINAR

The word ‘ Webinar ’ is made from two words- ‘web’ and ‘seminar’. It is a web-based seminar. A webinar is a live meeting that takes pla...